What I Learned About Social Media While Buying Beef Jerky

The other day I was stocking up on our monthly supply of beef jerky (a naturally funny snack) and I found out some interesting things about social media and how one company is using it. We’re also eating nearly 2-3 pounds of jerky each month now, and so I’ve become a savvy shopper with finding deals.

I’m buying most things online from Amazon these days. However, I do occasionally find a little specialty niche website which peaks my interest.

Here’s the original thing that set off my search. It was JerkySpot beef jerky on Facebook which popped into my feed the other day and I had to investigate.

I hadn’t heard of this place before and so I did some searching around. What’s interesting this year compared to last year or even 2 years ago, is that I find myself searching not only in places like Google for stuff, but now also on other sites including Amazon, Twitter, Facebook and even Pinterest for some things.

After checking out this place on Facebook, I wanted to see what they were doing on Twitter. This is more of me as a blogger doing investigative work nowadays and I wanted to get an idea of how a company markets on different platforms. I hopped over to their beef jerky on twitter and found some cool ideas for a new ecommerce site I’m building.

It’s really cool how deeply you can dig through the guts of the Internet if you just take the time to dig.

Sharing Customer Reviews With New Customers

What these guys are doing is sharing customer reviews. That’s a cool idea because as a potential customer at the time, I liked to see what other people had to say about their experience. I’m not sure how they’re doing it, but I’m sure I can figure out if some type of software their using to accomplish this.

Demoing Products Using Videos

I searched on Youtube and found that they’re using video to showcase their products. I haven’t seen much of this and so it was great to see how they’re making videos and how they use their descriptions on each. I’m not overly impressed with the actual videos, but the concept is neat.


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